The IKEA experience

There is no IKEA in South Africa. In fact, I hadn’t even heard of IKEA before coming to Europe, which most people here find unbelievable, considering it’s the largest furniture store chain in the world.
So for us South Africans coming to Europe, a trip to IKEA is an outing in itself.

Basically the central concept of IKEA (a Swedish chain) is build-it-yourself furniture and a shop that is laid out like a sightseeing tour of rooms, followed by an area selling household items and then a warehouse selling the boxes of furniture. Here is the general IKEA experience: Continue reading